At Home of Craft, we believe in community and doing good. We can all make a difference, big or small.

The Home of Craft is proud to announce our partnership with Greenpop.

Greenpop will plant a tree on our behalf for:

  • Every 5 suppliers that join The Home of Craft
  • Every 5 people joining our soon to be launched Craft Club

We belief that every small contribution will help our environment.

The Home of Craft was born from the idea that we need to shop, buy and support local business. By buying local we not only support our community, but it helps to reduce our carbon footprint. We are passionate about the environment and like to do good while doing business. We believe that it’s important to know where our food comes from and it’s impact on the environment.

We Support Greenpop: Here’s Why

THE PROBLEM: Africa is the world’s most rapidly urbanising continent. Between 2000 and 2030 the urban population will more than double and urban space will increase by more than 700%. As this happens, ecosystems and the essential natural assets they provide will come under threat. During this time of expansion and innovation, it is imperative that natural spaces are both protected and incorporated into urban landscapes.

THE SOLUTION: By conserving and restoring ecosystems, we can ensure a sustainable future.

The Home of Craft has partnered with Greenpop, a Cape Town based NGO, to contribute towards conserving and restoring ecosystems across Sub-Saharan Africa. Greenpop’s work includes planting trees and vegetation in urban greening and reforestation projects and, to date, they have planted 139,000 trees. Learn more about their work at www.greenpop.org

THE BENEFITS: When we conserve and restore ecosystems, everyone wins.

ENVIRONMENTAL BENEFITS: Put simply, biodiversity promotes life. Not only do functioning ecosystems produce oxygen and sequester carbon dioxide, they also provide homes for animals, recharge groundwater, replace soil nitrates, prevent erosion and more. The addition of indigenous vegetation to any environment will have countless benefits.

ECONOMIC BENEFITS: Money does grow on trees! Useful indigenous species and fruit trees can provide produce that can be used in feeding schemes or sold by schools and communities. Indigenous trees and vegetation can increase property values and can provide natural air conditioning for homes and classrooms.

SOCIAL BENEFITS: In South Africa, there is a huge disparity between ‘leafy’ privileged areas and ‘barren’ underprivileged areas. Urban greening improves pride of place and can even reduce crime and drug abuse. Additionally, research shows that living in a green neighbourhood reduces stress and aids recovery from illness.

SYMBOLIC BENEFITS: Conserving or restoring a natural ecosystem is an incredible symbol of hope. It symbolises a belief in the future, a positive wish for our communities and care for our planet. It brings people together – with each other and Mother Nature. It is a living, breathing gift to the generations to come.